ZOA Energy Looks to ‘Fuel Something Bigger’ With New Brand Campaign, Visual Identity, New Flavor Rollout and Product Enhancements The better-for-you energy drink doubles marketing investment and flavor line-up, infusing newness both in and on the can to enhance the consumer experience
WASHINGTON--(BUSINESS WIRE)--After an incredible year in 2022, with over $100 million dollars in sales and +138% growth versus 2021, ZOA Energy launches a new campaign - “Fuel Something Bigger.” The “Fuel Something Bigger” platform will connect and inspire all of ZOA’s initiatives and is crafted to reflect the ethos and passions of their founders - Dwayne Johnnson, Dany Garcia, John Shulman and Dave Rienzi - each of whom is top in their field as world class business people and athletes.
With “Fuel Something Bigger,” ZOA is looking to inspire the way people are consuming and using energy, directing consumers to reach their full potential, to grow, inspire others, set new goals and start a movement beyond themselves. Throughout 2023, the brand will more than double its marketing investment, focusing on this new campaign and shopper marketing efforts through a variety of channels including digital, out-of-home, and paid social media. ZOA will also be popping up at various activations throughout the year, including a partnership with the XFL, influencer programming, social contests, seasonal promotions, and experiential pop-up moments.
“We are passionate about what we’re building with ZOA, and fueling something bigger with our enhanced product and bold new design,” says Dwayne Johnson, Co-Founder and Chief Energy Officer. “We are building a passionate and motivated ZOA community and we’re inspired to help people reach their full potential, with ZOA energy being one of the catalysts for them to do so.”
The 2023 plans include product enhancements, fresh new flavors, and a reinvigorated can design, all to fuel your energy before you even pop the top. The new can identity, designed by R/GA, features vibrant colors on the outside, and an enhanced formula inside, increasing the amount of both natural caffeine and Vitamin C by 33% per ounce. Each 12 oz serving features 160mg of natural caffeine and 90mg of Vitamin C (100% DV), offering consumers more ‘good-for-you’ energy than ever before. ZOA and ZOA+ pre-workout supplement offer unmatched hydration, immunity support and antioxidants, and a B-vitamin energy blend.
“ZOA was founded to positively energize the world, giving people the better-for-you boost they need to get more out of their lives,” says Dany Garcia, Co-Founder and Chief Visionary Officer. “ZOA proved to be one of the fastest growing energy drinks of 2022 surpassing our expectations of how quickly we could have an impact in this very competitive category. This campaign isn’t just about ZOA’s new look and feel, it’s about enhancing our deliverables to our ZOA consumer and setting the pace for what’s next.”
ZOA will double the flavor variety, launching four new flavors into its everyday offering - ZOA Frosted Grape, Strawberry Watermelon, and Cherry Limeade and ZOA+ pre-workout supplement in Coconut Lemonade - all debuting in the new cans and packaging. These bold new flavors add to the growing lineup of existing ZOA fan-favorites such as Tropical Punch, White Peach, Wild Orange, Pineapple Coconut, and Super Berry, and ZOA+ pre-workout supplement varieties such as Pineapple Passionfruit, Orange Grapefruit, and Blackberry Acai.
“It is of utmost importance that our formulas be highly functional and delicious,” explains Dave Rienzi, Co-Founder and Chief Health Officer. “With our updated 12 oz. ZOA formulation, we deliver more energy with every can for your daily life and to fuel something even bigger. Additionally, we couldn’t be more excited for our new visual identities to get into the hands of our loyal customers and reach new consumers as we continue our expansion into additional markets and territories.”
“‘Fuel Something Bigger’ is much more than a marketing campaign - it's truly our brand ethos,” says John Shulman, Co-Founder and Chief Positivity Officer. “The healthy energy drink category has experienced massive growth over the last two years and ZOA is setting the pace. We're also listening to our consumer. We're being accountable to them every day, offering continuous innovation and a product line that can easily integrate into their lives and drive them forward.”
ZOA and ZOA+ pre-workout supplement are available on ZOAEnergy.com and Amazon, and nationwide at major U.S. retailers such as Costco, Walmart, Publix, and more, as well as Costco in Canada. More locations will be rolling out in Canada beginning in April.
About ZOA Energy
ZOA Energy is here to activate the world’s potential: giving people the fuel they need to show up as their best selves. Developed by strength and conditioning coach, Dave Rienzi; global icon and businessman, Dwayne Johnson; global entrepreneur and chairwoman, Dany Garcia; and entrepreneur and investor, John Shulman, ZOA is taking the category to new heights. The ZOA portfolio features both better-for-you energy drinks and a pre-workout supplement––all of which are made with high quality ingredients, natural flavors and colors, and natural caffeine from green tea and green coffee for clean energy. For more information, please visit ZOAEnergy.com. Follow us on Twitter, Instagram and Facebook.